Biographical information; TIME & A TICKET; LBJ's remarks regarding Vietnam; LBJ's reading and general knowledge; speech writing and the staff; "cussers/doubters/nervous-nellies;" consumer interest information; speech schedule put out on Fridays; department's speech drafts; review of speeches; "Rose Garden rubbish;" LBJ's sensitivity to press reaction to speeches' LBJ's relationship with the press; joke specialist on staff; LBJ as am accomplished storyteller and raconteur; LBJ's speech referring to his grandfather at Alamo; LBJ's persuasiveness in private vs. on TV; speech writing methods and techniques; TV presentation; editorials regarding the Vietnam War; speech writers' contacts with LBJ and White House staff policy makers; Johnson treatment; happiness among White House staff; division of staff along philosophical and personal lines; George Christian and TV networks; CBS-Cronkite Show anti-administration material; William S. White; Joe Alsop; animosities over humor; "corny" criticism about Medal of Honor ceremonies; frustrations as president