LBJ's efforts to get legislation passed in 1965; Lady Bird Johnson's interest in beautification; LBJ's interest in the environment; LBJ's awareness of the value of media, especially television and photography; LBJ's efforts to understand what to do regarding Vietnam; LBJ's efforts to keep the budget under $100 billion; LBJ's credibility gap and LBJ's claim that his grandfather fought at the Alamo; LBJ's visits to Australia; Bobby Baker; George Reedy, Bill Moyers, and George Christian as press secretaries; LBJ's interest in press secretary briefings; Davis' trip to Guam with LBJ in 1967; LBJ opening his private life to reporters; Davis' November 1968 interview with LBJ; how television and radio have changed since the 1960s and LBJ's understanding of the impact of television.