Oral history transcript, Lawrence F. O'Brien, interview 24 (XXIV), 7/22/1987, by Michael L. Gillette

Support for Hubert Humphrey's nomination from George McGovern and Edward Kennedy, but not Eugene McCarthy; McCarthy's complaint that the Democratic National Convention had not been fair; O'Brien's August 27, 1968, memo discussing the campaign and public perception of Humphrey; where O'Brien worked before and after the convention; the importance of television to Humphrey's campaign; meeting with Tony Schwartz to discuss campaign advertising and the spots Schwartz and another company created; a meeting hosted by Duane Andreas to find loans to continue media for Humphrey; poll results leading up to the election; whether time or money would have allowed Humphrey to win the election; Humphrey's efforts to discuss a Vietnam plank with LBJ and hope that a break regarding Vietnam would help his campaign; O'Brien's involvement in Humphrey's speech in Salt Lake City addressing Vietnam; how Humphrey's loyalty to LBJ made it difficult for him to propose a different plan for Vietnam; Humphrey writing the Vietnam speech himself; public response to the speech; LBJ's public support for Humphrey.