The PR firm of Syers, Pickle, and Wynn; LBJ covers Texas in 1952 and 1953; the 1954 campaign; anecdote of LBJ being warmed by Warren Woodward; Clayton Hickerson anecdote; LBJ feigns snoring as a practical joke; LBJ-Yarborough relationship; LBJ, Dan Moody, and Magnolia Oil; LBJ's 1955 heart attack; first post-heart attack appearance at Whitney; LBJ excels as a rural campaigner; LBJ in the 1956 campaign; Price Daniel; the state 1956 convention; as executive secretary of the SDEC; "Dollars for Democrats;" the "Port Arthur story" hurts Yarborough; LBJ-Yarborough relationship