Richard Goodwin; Great Society speech; initiation of Great Society programs; major legislative acts; Everett Dirksen; Bill Moyers and his use of power; Horace Busby; Walter Jenkins; Valenti's 'I sleep better because Lyndon Johnson is in the White House' speech; LBJ and the press; LBJ's television appearances; Festival of the Arts; Eric Goldman; Dwight MacDonald; Charlton Heston.